It says a lot about our society that women can now make a statement about themselves with something as (previously) humdrum as car insurance.
It wasn’t so long ago that such weighty matters were the responsibility of the man of the house, but now women have cottoned on to the fact that, actually, there’s something to be said - not to mention money to be saved - for taking advantage of the “sacred feminine” (clever literary reference to the Da Vinci Code there!) and getting themselves a great bargain on car insurance rates.
It’s crept up on us mighty slowly, but being a “girlie girl” is definitely back in fashion again. The truth is probably that it never truly went away (frilly undies have never really gone out of fashion) but we women have needed to spend the last two decades at least keeping that side of ourselves under wraps in case we got sneered at by the not-so-sacred masculine camp. Of course sexism isn’t truly dead and buried yet, but let’s be frank – that’s their problem not ours these days.
Did anyone ever really think we’d see the day when the coolest thing at a muddy music festival would be – wait for it – a flowery tent! And wellies to match, furthermore. Imagine the sniggers that would have provoked 10 years ago – not to mention the uber-hilarious references to Auntie’s curtains.
We could doubtless spend hours debating the influence of Sarah Jessica Parker (a girlie name if ever there was one) and her you-know-what obsessed friends. But maybe the media in all its glorious forms isn’t entirely the reason for these changing trends. Maybe we are. Maybe we grew tired of Maggie Thatcher suits and shoulder pads (personally, I always thought Crystal Carrington just looked chunky) because we never really felt as sexless inside as we were supposed to look outside.
CoverGirl Car Insurance Services is a really great example of the way women are allowing themselves to be perceived today. This is a service beautifully designed and packaged for women of all ages. Women who probably own their own homes and cars and take responsibility for every facet of their lives – the deadly dull stuff as well as the thrilling. Women who lap up glamour wherever they find it – and yep, that includes insuring their car.
But it isn’t all about image. We girls are savvier than we used to be, that’s for sure. You can’t tempt us into anything just by showing us a few glam pictures. Doesn’t work like that anymore. No, show us the money – that’s what we say (or was that Tom Cruise, I forget). Or, at the very least, show us where we can save some money. And that’s where CoverGirl comes into its own. Because women really can save a fortune on their car insurance by buying a policy at it’s online site.
And the reason for this is simple – and deeply, deeply satisfying. Women are better drivers. OK (small insignificant point here) they have roughly the same number of accidents as men do, but the fact is that they are far less serious, so their claims on their insurance are fewer and lighter. And that’s a statistic you can take to the bank – or your local working men’s club!
But the serious point here is that a company like CoverGirl allows it’s customers to buy their car insurance at a really great price, and also feel just a teensy-weensy bit proud to be female. Doesn’t matter if their car somewhat resembles Chitty before Caracatus got working on him, that’s really not the issue. With a CoverGirl Car Insurance Services policy, you’ll know, just know, that you’ve got more money in that little beaded purse just because you’re a woman. And that’s satisfying.