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Female-friendly seatbelt design revealed

Us girls might do ok when it comes to motoring, what with women’s car insurance being nice and cheap and polite blokes letting us pull out with just a flutter of our eyelids, but have you ever noticed what a pain in the, er, boobs, a seatbelt can be?

But not anymore. No more digging in, no more rubbing and no more adjusting yourself at 70mph. Because engineers have just revealed that they've designed the first ever female-friendly seatbelt.

92% of women have admitted to tampering with or not wearing their seatbelt because of the discomfort it causes, and so a women’s car insurance company has teamed up with world-renowned engineers to try and tackle the problem.

They've transformed the traditional seatbelt to cater for women’s curves, coming up with a revolutionary design called the 'S-Clip'. It's a simple device that changes the route of the belt to take it down the middle of the chest, directly between the cleavage, instead of it cutting across the breasts. As a result, the clip minimises flattening of the chest and prevents rubbing the neck.

Lisa Bingley, project engineer at MIRA, the firm that designed the clip, said, "Women come in all shapes and sizes and it's great that seatbelt comfort can now be seen in a similar way to a bra or a dress fitting.

"We hope this device aids women to wear their seatbelt in the correct manner in more comfort."

The new 'S-Clip &', which was a joint project with motor insurance providers, Sheila's Wheels, has been subjected to safety tests and should soon be available to buy in the shops.

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Covergirl is the trading style of Insure The Box Limited which is authorised by the Gibraltar Financial Services Commission (registered number: FSC01082B) and also, authorised and subject to limited regulation by the Financial Services Authority (registered number: 519450). Details about the extent of our authorisation and regulation by the Financial Services Authority are available from us on request, or can be found on the Financial Services Authority website at www.fsa.gov.uk/register/

Certain administration and claims functions are carried out on behalf of Insure The Box Limited by ITB Services Limited in the UK.

Insure The Box Limited and ITB Services Limited are wholly owned subsidiaries of Box Innovation Group Limited which is incorporated in Gibraltar (Company Number: 106243) registered office: Montagu Pavilion, 8-10 Queensway, Gibraltar. Insure The Box Limited is incorporated in Gibraltar (Company Number: 102568) registered office: Montagu Pavilion, 8-10 Queensway, Gibraltar. ITB Services Limited is incorporated in the United Kingdom (Company Number: 6770929) registered office: 30 City Road, London EC1Y 2AB

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