New research has found that woman car insurance customers can sometimes feel alienated in the motor industry and want better customer services to be available to them.
When applying for online car insurance, women can be confident about finding the cheapest cover for their vehicle. However, recent research has found that female drivers often feel alienated and have poor experience of customer services in the motor industry.
According to the latest studies conducted by EurotaxGlass, car dealers are making vast improvements in the way female drivers are dealt with in the motoring world.
With women accounting for 45 per cent of all drivers and influencing 80 per cent of car purchases, marketing initiatives have been launched in the motor trade to make women feel less alienated.
Collette Dunkley, who chairs the Female Buyer Initiative at General Motors, remarks, "It's absolutely fundamental that the industry gives women the attention they deserve. It's important to understand that women respond to different types of communication and they have quite different purchasing behaviour to men."
As women's car insurance costs have dropped by 8.2 per cent in the last 12 months, woman car insurance customers will get an even better quote on their online car insurance for their brand new set of wheels.