Car insurance news

Women’s car insurance firm sponsor popular TV show

Car insurance for women brand Sheila's Wheels has signed a deal with ITV to sponsor the popular afternoon chatshow Loose Women.

Brokered by international media agency Carat, the agreement extends the motor insurance firm's television involvement to a terrestrial channel, and adds to their current support of Grey's Anatomy on Living TV.

Loose Women is fronted by a number of presenters including Kaye Adams, Carol McGiffin and ex-Corrie favourite Sherrie Hewson, and combines heated debate, hot gossip and the latest news with a wicked sense of humour. It has proved increasingly popular over the last few years and is now in its ninth series. Viewing statistics revealed that in 2005 the show attracted a 20% share of the female audience and had, at its peak, 1.3million viewers per day.

Krane Jeffrey, Carat's sponsorship manager who arranged the deal with the car insurance for women firm, said, "This natural association with Loose Women provides an ideal terrestrial TV platform for targeting a female audience, and the spirited nature of the show is absolutely in keeping with the fun and energetic brand ethos of Sheila's Wheels."

More information about Loose Women can be found at www.itv.com.

*A replacement car can normally be arranged under one of the following conditions: (1) Comprehensive policyholders – a replacement car may be available under the terms of your insurance policy. Please check your policy details for more information. (2) Non fault accident – where we have the name, car registration number and insurance details of the person who caused the accident, we can supply a replacement car. This is done on a credit hire basis which means the costs for this service will be passed onto the insurance company of the person who caused the accident. We may not be able to arrange a replacement car where we are unable to get an admission of liability from their insurance company, or where the driver is untraceable or uninsured. (3) Repair garage – if your car is booked in for repairs following an accident, the repair garage may be able to provide a replacement car (subject to availability).

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