BMW and their April Fool's Day adverts

BMW car insurance index	BMW car events	BMW awards
BMW cars and their owners	History of BMW	Top five classic BMWs
Restoring a classic BMW	BMW’s April Fool’s Day adverts	Successes of BMW

BMW is a car manufacturer above the rest and nothing can portray the true simplicity of its models more accurately than the array of adverts that are printed in the daily broadsheets. With such a vast history in the world of motoring, anybody would have to be a fool not to recognise the famous logo. But with that in mind, would BMW's customers be able to spot a spoof advert if they saw one?

Every year, the world famous car manufacturer takes an opportunity to let their hair down and make their customers chuckle. On 1st April, also known as April Fool's Day, BMW has an advert printed up in the newspapers to look like any other, normal advert. However, take a better look and you'll see that it's more than just the usual advert talking about the latest model; it is in fact a joke.

The April Fools Day concept
The advertising agency behind the jokes, WCRS, has created a catalogue of plausible adverts that promote revolutionary pieces of technology that BMW has supposedly created. Only the car manufacturer hasn't really made a windscreen that repel flies or a horn that actually calms other drivers, they're completely made up

Uwe Ellinghaus, BMW UK's marketing director, said: "The April Fool's Day ads were started by WCRS in the 80s, but we have not executed them every year. It is the aim of the ads to demonstrate that a serious, engineering-driven, German brand can laugh at itself and play with the existing user imagery of its drivers. Although few people are still fooled, the self-irony displayed by the April Fool's ads has had a positive influence on our image by making BMW more human and approachable. And maybe the ads also help to overcome the preconception in this country that Germans are humour-free."

Examples of April Fools Day adverts
Out of the many adverts that have been made over the years, CoverGirl Car Insurnace Services, the experts in woman car insurance, take a look at some of the best.

One of the best adverts devised was about the new Badgewash system. The advert talked about how the BMW badge is a symbol of pride for its owners and that it can easily become covered up with daily dirt and grime. To solve the problem, BMW apparently created a wiper that could be attached to the badge to keep it looking shiny and clean. Obviously this was all made up!

Another April Fools Day advert had BMW claiming that motorists could alter their tyre pressure from within their cars. By using a control panel in the front of the vehicle, which displays the car's current tyre pressure, the driver could change its levels with a touch of a button. BMW claimed the TPC (Tyre Pressure Control System) would eliminate the need to constantly check your tyres - again this was completely false.

One more of the best fake adverts saw the car manufacture tell its car insurance customers that they had created a solution to keep flies off their windscreens with the Insect Deflector Screen (IDS). BMW supposedly added a rubber solution to their cars which would allow the flies to literally bounce off the window, leaving their cars looking just as clean as the day they were bought from the showroom.

Adverts such as these have been keeping BMW enthusiasts entertained throughout the years and we can only hope that there will be many more April Fools Day adverts to look forward to in the future.

For a cheap quote on car insurance
As experts in the field of BMW motor insurance, CoverGirl Car Insurance Services can offer you one of the cheapest quotes available on the internet.

Not only do we specialise in woman car insurance but we also provide affordable policies for BMW customers, making sure that both they and their cars are covered in the event of an accident.

By taking out a policy with us today, you could make a saving of up to 30%. If that sounds good to you, why not get a quote from us today, it will be valid for 30 days so you can even return to us at a later date.

For a cheap quote on your BMW car insurance, click the button below.

*A replacement car can normally be arranged under one of the following conditions: (1) Comprehensive policyholders – a replacement car may be available under the terms of your insurance policy. Please check your policy details for more information. (2) Non fault accident – where we have the name, car registration number and insurance details of the person who caused the accident, we can supply a replacement car. This is done on a credit hire basis which means the costs for this service will be passed onto the insurance company of the person who caused the accident. We may not be able to arrange a replacement car where we are unable to get an admission of liability from their insurance company, or where the driver is untraceable or uninsured. (3) Repair garage – if your car is booked in for repairs following an accident, the repair garage may be able to provide a replacement car (subject to availability).