Tailored car insurance for women is the smart choice for ladies who want a great cheap deal - but it's also the subject matter for one of the most irritating pieces of TV in 2006.
Thanks go to the advertising team at lady car insurance firm Sheila's Wheels for reaching number four in a poll of last year's most annoying ads.
The commercial - which features a pink Cadillac apparently driving itself backwards through the Australian outback while a trio of 'Sheilas' serenade us - irritated more viewers than either the appalling Kerry Katona Iceland ads or the equally nauseating "What a feeling" Gaviscon ones.
Let's hope advertising firms take a slightly classier approach to car insurance for women in 2007.