Women car insurance news

Sheila's Wheels ad is loathed by viewers

Tailored car insurance for women is the smart choice for ladies who want a great cheap deal - but it's also the subject matter for one of the most irritating pieces of TV in 2006.

Thanks go to the advertising team at lady car insurance firm Sheila's Wheels for reaching number four in a poll of last year's most annoying ads.

The commercial - which features a pink Cadillac apparently driving itself backwards through the Australian outback while a trio of 'Sheilas' serenade us - irritated more viewers than either the appalling Kerry Katona Iceland ads or the equally nauseating "What a feeling" Gaviscon ones.

Let's hope advertising firms take a slightly classier approach to car insurance for women in 2007.

*A replacement car can normally be arranged under one of the following conditions: (1) Comprehensive policyholders – a replacement car may be available under the terms of your insurance policy. Please check your policy details for more information. (2) Non fault accident – where we have the name, car registration number and insurance details of the person who caused the accident, we can supply a replacement car. This is done on a credit hire basis which means the costs for this service will be passed onto the insurance company of the person who caused the accident. We may not be able to arrange a replacement car where we are unable to get an admission of liability from their insurance company, or where the driver is untraceable or uninsured. (3) Repair garage – if your car is booked in for repairs following an accident, the repair garage may be able to provide a replacement car (subject to availability).

Women car insurance news Sheila's Wheels ad is loathed by viewers

Women car insurance news

Sheila's Wheels ad is loathed by viewers