Moneysupermarket.com has revealed that cheap car insurance deals from supermarkets aren't that cheap after all.
It found that an online car insurance quote from esure would be 72% cheaper than an equivalent package from Tesco, despite the fact the supermarket offers a 10% discount for buying over the net.
Richard Mason, director of Moneysupermarket.com, explained: "Supermarkets traditionally offer cut-price deals in-store, but if you look across the financial markets they compete in now, the verdict is far more mixed, and in the majority of circumstances it pays to give those well-stocked aisles a wide berth in favour of better value providers."
Moneysupermarket.com research also found that the problem extends far beyond cheap car insurance. Supermarkets fare even worse with home insurance premiums and compare poorly with banks and other financial service providers when it comes to credit cards.
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