Motor insurance quote news
07/01/2009

Will Iggy Pop adverts give car insurance female viewers?

The decision by swiftcover.com to use Iggy Pop in their new advertising campaign may be intended to give car insurance female attention in the coming weeks. The 70s punk idol may be in his 60s now, but his recruitment by the online insurance company being picked up by the press is something of a coup for the firm's advertising agency MWO.

The basis of the £25million advertising campaign is to underline the time savings and ease of an online insurance company. MWO's managing director is reported as saying "The insurance market is not known for great advertising, and we took the opportunity to change that. Our online lives can give us the ability to run our lives better and more efficiently. I don't think anybody has explained this properly through a big advertising strategy, until now."

The Iggy Pop adverts will begin showing from the 4th January.

A spokeswoman for Covergirl, experts in cheaper car insurance quotes for women, said, "We agree entirely that comparing motor insurance premiums online is a good idea for all drivers. But we do think that when it comes to car insurance female drivers may well do better to compare quotes than be led astray by a taut torso."