Poorly designed websites are costing online car insurance companies megabucks in missed revenue.
According to a recent survey by online car insurance consultancy Foolproof, up to a third of potential customers get too frustrated by the sites to complete a quote request, losing their parent companies a whopping 31 percent of potential business.
Surfers particularly resent: wading through multiple pages of questions for a quote, being forced to create a user login account to access it and the bugbear of dodgy postcode recognition.
Lee-Anne Bass, spokesperson for the woman car insurance experts at CoverGirl, said: "The main selling point of an online car insurance site should be that it's quicker and easier to get a quote there than over the telephone.
"These companies - and woman car insurance firms are no exception - are really shooting themselves in the foot with frustrating motor insurance quote generators."