Car insurance news
16/02/2009
Women who don't make a song and dance about car cover
Yes, it's official; those car insurance women in spangly pink dresses that urge female drivers to buy their "bonza car insurance deals" are the least favourite with a set of recent pollsters.
The Co-operative survey, carried out by YouGov, found that more than a quarter of the adult respondents voted for the Sheila's Wheels jingle as their least favourite advert music.
With 20 per cent of the vote, the Halifax's Howard came in second place with his version of "Who Let the Dogs Out?"
And the favourite TV advert music? Well, 26 per cent of those polled voted for Phil Collins' "In the Air Tonight" as played by a gorilla in the Cadbury's advert.
A spokesperson for CoverGirl said, "As dedicated online car insurance women, at CoverGirl we let our car cover quotes do the singing and dancing. We don't spend out on advertising and we pass those savings on to our customers in the form of cheap car insurance deals."
