Fresh! Insurance Services has announced that its woman car insurance brand is about to hit TV screens across the UK in a wave of advertising.
Adverts for Ladybird Insurance will be shown on Sky Television between 4pm and 7pm in the coming months, with the first being broadcast in February.
Fresh! hopes to catch the attention of female drivers by using tag lines such as "car insurance for women", "Ladybirds get the best deals" and "when it comes to car insurance, you can spot a Ladybird anywhere" in the adverts.
The general manager of Fresh! commented on the woman car insurance brand, saying: "We are constantly looking for effective call-to-action advertising, and with its reduced costs, television is an affordable opportunity.
"With our strong Ladybird brand, we can also target the niche market we require on specific channels at the times we want."
If successful, Ladybird Insurance will become as familiar a name as other companies specialising in female driver insurance, such as Diamond and Sheilas' Wheels.
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