Car buying news
27/08/2008
Women's car insurance buyers and buying green cars
Green women's car insurance and eco-friendly cars are not new driving concepts, but new research from Experian has revealed that over half of UK motorists are concerned about their car's negative impact on the environment.
For 26 per cent of British drivers a car's green credentials will affect their decision to buy.
Male divers are less concerned than their female counterparts, as the research revealed they are more likely to let eco-issues affect their decision to buy.
The study also highlighted that frequent buyers, those who change their car every three years or sooner, are more likely to take their carbon footprint into consideration than drivers who keep their car for more than four years.
Kirk Fletcher, managing director of Experian's Automotive division said, "Our research shows that the environment is clearly becoming a bigger concern for car owners. In our opinion, this is more likely to continue to grow rather than diminish and needs to be factored into the sales process."
A spokesperson from CoverGirl, the women's car insurance specialist, said, "Our constant monitoring of the motoring industry shows us that green driving issues are a big concern for both motorists and motor manufacturers."
