Ladies' car insurance news
19/10/2007

Women spend two hours getting car insurance quotes

A renowned insurer of female drivers, Sheilas' Wheels, has carried out research into the way ladies get car insurance quotes to mark its second birthday.

The women's car insurance company found that ladies are most likely to get a quote from an insurer that their friend has mentioned; 41% of female drivers told the researchers that they value and take into account word of mouth recommendations the most when searching for a cheap car insurance deal.

A total 34% of women reported to Sheilas' Wheels that they utilise online car insurance comparison sites in order to find out who offers the best ladies' car insurance quotes, whilst 32% browse personal finance articles and 24% read financial websites.

In addition, the woman car insurance company found that the average lady spends an impressive two hours and seven minutes researching the best place to find her motor insurance policy.

A spokesperson for Sheilas' Wheels said: "Women are becoming more discerning customers - they want well-priced and good quality car insurance - both factors that have contributed to the rapid success of Sheilas' Wheels.

"Women have appreciated our keen prices and our product features - such as built in handbag cover - and female-friendly repairers. In terms of interest, we know that fashion will always win over finance, but it is interesting that women are now giving serious time and consideration to their insurance purchases."