Easy Car Insurance - Stelios plans new venture

Greek entrepreneur Stelios Haji-Ioannou is planning to enter the insurance market. The man who launched easyJet has secured a deal with Zurich to bring low cost car insurance to the British marketplace. Stelios has already successfully launched a number of spin-offs under his "easy" brand, including a chain of internet cafes.

The new venture will rely on the internet to keep costs down.

"The only time customers will have to pick up the phone is if they want to make a claim," Mr Haji-Ioannou explained.

Source – www.easy.com – February 2005

Easy.com is a group of companies, one of which is easymoney.com which sells credit cards and will soon sell car insurance.

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